Souq.com Launches New Exciting Auto Category for the First Time on its Platform at Exclusive and Incredible Pricing
Buy Your Dream Car Now at an incredible saving upto AED 40,000 per car only via Souq.com
6th June 2016, Dubai, U.A.E.: SOUQ.com, the Middle East’s largest online retail and marketplace platform announces adding exciting new Auto category on the platform for the first time to capitalise on the global auto e-commerce growth. According to a recent Carmudi survey, the auto e-commerce has grown globally at a staggering rate and as many as 80% of new car customers begin their car shopping experience online. Within the Middle East specifically, 62% of car buyers reported using the internet to search for information on cars before they made a purchase. SOUQ.com is delighted to now quench consumers’ demand for their dream cars at incredible prices at click of a button with potential savings upto AED 40,000 per car. SOUQ.com, has partnered with Al Ghandi Auto Group to provide consumers access to top selling models of Chevrolet Corvette, Camaro & Impala cars at exclusive prices.
By paying a booking amount of AED 1,999 online, Souq.com helps you beat the showroom price through exclusive car price deals negotiated for Souq.com customers.
Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder comments, “This is an exciting announcement for us and we are pleased to partner with Al Ghandi Auto Group as they are known their world-class service. Internet today plays a significant role in influencing potential car buyers before purchasing a car in the Middle East. The year-on-year cars online search growth in the region is astonishing, with the UAE leading at 24 %, followed by KSA at 20% and so the next natural step is to allow our consumers purchasing journey to continue online.As a brand that is born in the region, we take pride in personalising our customers’ experience and providing them exceptional service that makes shopping experience as easy and seamless as possible and we will work closely with Al Ghandi Group to ensure this. This brand new offering is a testament to our constant endeavor to innovate across our platform, adding new, exciting products and categories to exceed customers’ expectations.”
Kyle Gilliam, sales director, Al Ghandi Auto Group says, “The internet has changed the car-buying game completely. A global study released by Accenture last year concluded that 75% of drivers polled would consider working through the entire car-buying process online. In the past, buying a new car was all about making a great impression in the showroom. Today, the journey starts well before that and much of it happens online and on mobile. The old mantra of bringing customers to showroom is now changing to bringing your showroom online for the customers. We are delighted to partner with Souq.com, the No.1 e-commerce platform in the Arab world to launch this innovative service at commendable pricing.”
Middle East has the highest internet and mobile penetration rates in the world and therefore the increasing rate of moving the car shopping experience online is beginning to mirror that of Western Markets.
List of Cars and their incredible pricing on Souq.com: http://uae.souq.com/ae-en/chevrolet-main/c/
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