Chevrolet to Bring 11 Mascots from around the World to Manchester United Match
DUBAI – As part of its mission to inspire fans of all ages to make the most of life’s possibilities through football, Chevrolet, for the third year in a row, will host 11 children in Manchester, England, this week as mascots for Manchester United’s match vs. Leicester City.
The children – ages 8 to 13 from China, Colombia, Mexico, South Korea, the United Arab Emirates and the United States – will meet with Manchester United players and the Club manager, play with legends, attend Manchester United’s Soccer School and tour the Club’s stadium, Old Trafford in the days ahead of Saturday’s match. Chevrolet selected these special children because they embody the spirit of play and have embraced football in a way that has changed their lives. Each child’s story is featured at www.ChevroletFC.com.
“Football inspires the kind of passion in people around the world that can transcend cultural and political differences and unite communities in a transformative way; and for our children it is a game that teaches them that anything is possible through hard work and dedication,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “The 11 children chosen to be mascots this year truly embody the ‘never give up spirit’ that is at the core of everything we do at Chevrolet. We are proud to honor these remarkable children.”
The highlight of their once-in-a-lifetime experience will be Saturday when the children walk onto the Old Trafford pitch with Manchester United’s first team, each player wearing a match shirt with the name of his mascot on the back. Moments before the match, Manchester United will remove their shirts and present them to the mascots, replicating one of the game’s most sporting traditions.
As part of its Beautiful Possibilities program, Chevrolet enables children to have greater, reliable and safe participation in football by working with local nonprofit organizations to revitalize and transform communities, including building 10 pitches to date in China, South Korea, the United States and other countries. During recent pitch revitalization projects, Chevrolet worked with local nonprofits to identify children for an opportunity to receive this week’s special experience. Chevrolet also crowdsourced its fan community, providing an opportunity to fans to nominate the 11th member of its “Starting XI,” the winner coming from Mexico.
Manchester United Group Managing Director Richard Arnold said, “Chevrolet’s mascot moment is becoming a fine tradition in the Old Trafford calendar, an initiative that complements what the Club stands for. While we are proud of our global reach, we recognize that when our players take to the field, children around the world dream big, hence Sir Bobby Charlton famously described Old Trafford as the Theatre of Dreams.
“Thanks to Chevrolet, these 11 children will have an unforgettable, inspirational day. Our players will be proud to walk through the tunnel with some of our youngest fans, wearing their names and sharing their pride for football.”
In addition to its Beautiful Possibilities program, since 2012 Chevrolet has brought play to an estimated 45 million youth in underprivileged communities. In more than 90 countries, Chevrolet has distributed over 1.6 million ultra-durable footballs from One World Play Project. Chevrolet, the official sponsor of One World Play Project, has committed to distributing 2 million One World Futbols, which the mascots will use on penalty kicks at halftime during Saturday’s match.